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A wordmark consists of the company name in a stylized type and may include small abstract or pictorial elements. Famous examples include:

A pictorial mark uses literal or representative imagery to symbolize the brand. Famous examples include

An Abstract mark uses abstract shapes and symbols to convey an idea or attribute about the organization. Famous examples include:

A Letter Form typically uses a very small amount of letters (1-2) to represent the organization. Famous examples include:

An emblem features the name of the company typically enveloped by a pictorial element or shape. Famous examples include:

A Character logo consists of a mascot to represent the brand. Please note that Character illustrations are extremely time intensive for designers, and for the best results the prize should be at least $400-$500. Famous examples include:

Although there is no official description of "Web 2.0" logos, some common elements can include: vibrant colors, subtle 3d feel, bold type, color transitions, and shadows. Famous examples include: